Each time they launch a new product, they send out a text. Take a look at Baby Tula, the baby carrier brand that’s been featured everywhere from Wired to People. That’s a 156x return on the cost of sending texts. Within 30 days, they generated an extra $7,028 in revenue. The pitch was simple: sign up and get 10% off. They added a widget to their site to build a list of text marketing subscribers. There’s no shortage of case studies that prove SMS marketing works for e-commerce. SMS Marketing for Shopify Success Stories You should absolutely use text marketing for your Shopify store. This presents huge upside for stores that collect phone numbers and express consent from customers. If you don’t want to take our word for it, watch this quick clip of marketing behemoth Gary Vaynerchuck explaining why he’s excited about texting:Įveryone has a cellphone, and everyone reads their texts. Of course we believe SMS works, otherwise we’d sell something else. We get it-we’re an SMS marketing company.
We surveyed hundreds of business owners in our 2020 Text Marketing Report.Ħ1% said they plan to increase their text marketing budgets, and 41% have seen an increase in their opt-in rates over the past year. Our emails drive sales, but the open rates are pretty low no matter what subject line we use.” Something along the lines of, “Facebook used to be great, but now my reach has gone down. Almost all of them tell us the same thing. Over the last 10 years, we’ve worked with thousands of e-commerce stores. And lastly, we’ll answer perhaps the most important question of all-what messages should you send? Should You Really Use SMS Marketing for Your Shopify Site?
#SHOPIFY FONT KIT HOW TO#
We’ll also cover, in detail, how to get started. In this article, we’ll discuss whether or not your Shopify store should send SMS to customers. You may be thinking…really? Is this too good to be true? Perhaps someone has told you it’s the future of e-commerce marketing or that SMS conversion rates are as high as 45%. If you’re here, it’s probably because you’ve heard the hype around SMS. And that’s successfully marketing themselves. On top of all this, there’s a crucial step many Shopify merchants fail to take. You need to find a profitable niche, source high-quality products, and build a brand people love. (No offense to the e-commerce YouTubers out there.) You know that a successful e-commerce business isn’t as simple as dropshipping t-shirts and swimming in your piles of passive income.
Of course, we don’t need to tell you this. Just take a look at the Exchange Marketplace, where over 3,000 merchants are trying to sell their Shopify sites. Not all stores are experiencing 126% year-over-year growth. It’s an impressive number, but it doesn’t tell the whole story. In their latest State of Commerce report, Shopify reported more than 820,000 merchants on the platform in over 175 countries.
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